Professional and Experienced
- They have been in their industry for years and are highly experienced.
- Operate in high-demand industries (e.g., health care, construction, mental care) with large consumer bases.
- Their businesses are well-established, with 5+ employees and office spaces.
- They generate significant revenue ($500,000–$800,000+ annually).
- They understand the value of marketing and are committed to it, often with high-scale budgets for advertising.
Trust and Respect
- They trust your expertise and decision-making in marketing.
- They respect your business hours and give you space to work.
- They are consistent, reliable, and keep you informed about their business direction and projects.
- They value long-term partnerships and are big on yearly contracts.
Collaborative and Encouraging
- They are positive, encouraging, and seek to build you up.
- They are open to sharing ideas and discussing projects, often bouncing ideas off you.
- They educate and guide you when needed, showing a willingness to teach and collaborate.
- They appreciate your work and express it openly, fostering a strong partnership.
Personal and Relational
- They have a likeminded personality and share similar values, including characteristics of patience, kindness, and helpfulness.
- They are family-oriented (e.g., married, have kids) and show signs of commitment in both personal and professional relationships.
- They care about people and demonstrate this in their interactions with you and others.
Forward-Thinking and Strategic
- They are always looking for ways to scale and grow their business.
- They understand that marketing involves more than one service and are open to networking and exploring new strategies.
- They focus on both quality and quantity in their projects and leads.
- They keep you updated and give you a heads-up about changes or new directions.
Geographic and Industry Focus
- They operate in high-ticket industries with profitable leads.
- Their businesses serve multiple cities, often in states like North Carolina (NC) and Virginia (VA).
- They are solving significant problems for consumers, particularly in health care.
Commitment to Partnership
- They have been working with you for years (3+ years in some cases).
- They express confidence in your partnership and are happy as long as you deliver results.
- They are willing to share more projects and ideas as the relationship continues.
- They show early trust and are committed to building a strong, long-term relationship.
