Here are a few things to consider before we begin your new logo project:
1. Understand Your Brand Identity
Define the core values of your business.
Write down the story or mission behind your brand.
Identify three key emotions you want your brand to inspire (e.g., trust, innovation, excitement).
2. Gather Inspiration
Collect examples of logos you love (and explain why you love them!).
Note any designs you’d prefer to avoid.
Look at trends in your industry and decide if you want to align with them or stand out.
3. Define Your Target Audience
Identify your ideal customer (age, profession, interests, etc.).
Understand how your logo will appeal to this audience.
4. List Preferred Colors and Styles
List colors you want included in the logo (and any you want to avoid).
Decide whether your logo should feel modern, classic, playful, or serious.
Choose a typography preference, like bold, minimalistic, or decorative.
5. Analyze the Competition
Research competitors’ logos in your industry.
Note elements you want your logo to differentiate from (e.g., colors, styles).
Identify what works or doesn’t work in competitor designs.
6. Prepare Project Goals
Define how you’ll use the logo (e.g., website, business cards, signage).
Set a realistic timeline for the project.
Determine your budget for the logo design.
7. Gather Files and Resources
Compile any existing branding materials (e.g., logos you’ve used before, fonts).
Ensure you have high-quality images or assets that may influence the logo.
Prepare your business tagline or slogan, if applicable.
This checklist ensures a smooth and productive start to creating a logo that represents your brand perfectly. Preparing these items in advance will help streamline the collaboration process with dba marketing pros!
