The modern consumer is no longer satisfied with the average brand experiences. People want to feel connected, engaged and understood by the businesses they frequently use. To meet these expectations, businesses need to improve upon traditional marketing techniques and pay close attention to humanizing their customer touchpoints. In 2023, its recommended to use seven essential marketing touchpoints to make strong and memorable connections between your business and customers. To build a successful, customer-centric relationship building strategy, companies must leverage personalized content, AI technology integration, interactive experiences, optimized customer journeys and omni-channel communication strategies. By leveraging these engagement points, you can cultivate a positive brand experience that will entice customers to keep returning.
Ready to magnify your marketing efforts? Try out these proven techniques today:
1. Harness the Power of Social Media: Today, customers turn to their favorite social media platforms when they want to connect with businesses. Leverage these powerful channels to build relationships and increase brand awareness by creating meaningful conversations. Whether it’s responding to customer inquiries or sharing helpful content, utilizing social media will provide an exceptional experience for your customers that won’t go unnoticed!
2. Content production is a paramount part of any successful marketing campaign, as it helps to engage customers and ensure that your brand remains visible in the minds of potential buyers. Generate quality, helpful and relevant material that your audience will love. This can include articles, videos or podcasts. Content marketing is an ideal way to build relationships with customers, foster conversations, and showcase your company’s values. Always remember, it’s important to EXPRESS YOURSELF, Do it, do it, go on and do it!
3. Immerse yourself in the lives of your customers by hosting live events such as webinars, seminars or workshops. These interactive activities enable a unique opportunity to not only teach them more about you and your offerings but also create an unforgettable connection! By doing so, you can exponentially increase brand awareness while allowing for deeper engagement between customers and your business.
4.Influencer Marketing: Leverage influential figures to gain extended reach and create public awareness for your brand. This strategy is particularly useful for younger demographics, who rely on influencers to learn about new products and brands. Let their influence work in your favor by connecting with them – you’ll be amazed at the difference it can make!
5. Personalization: Create a one-of-a-kind experience for each customer by sending them personalized messages and advertisements that reflect their desires. Not only will this make your customers feel appreciated, but they’ll also appreciate the fact that you care about their individual journey with you. With custom messaging tailored to each consumer’s exact wants and needs, your business can truly stand out as unique in its industry!
6.Voice Interactions: Engage your customers and make their experience with your brand more interactive by utilizing the power of voice interactions. It’s no surprise that Think with Google reports over a quarter of the entire online population using mobile search by voice activations such as “Hey Google” or “Hey Alexa”. With so many voices activated devices being utilized in households, why not capitalize on this growing trend?
7. Unlock the power of Artificial Intelligence (AI) to drive automated systems such as customer service and marketing campaigns. Utilizing AI not only provides a smooth user experience, but it also offers you valuable insight into your target audience so that you can tailor each individual’s journey with your brand through powerful optimization tools. Leverage this technology to maximize the impact of all your promotional strategies!
The future of marketing is now and implementing these techniques will not only make your customers feel valued, but it will also help to increase your brand’s visibility. By utilizing the seven marketing touchpoints outlined above, businesses can humanize their brand experiences and improve customer engagement in 2023. From leveraging social media to personalizing experiences with AI, these strategies are essential for any business looking to build strong relationships with their customers and create an enjoyable experience when interacting with their brand.