Importance of Local SEO

How a Roofing Company Leveraged Local SEO to Connect with New Consumers in the Midst of Social Distancing

Residential Specialties is one of the best roofing companies in Willow Spring, NC specializing in roof replacement and roof repair. Residential Specialties has supported hundreds of NC residents with asphalt shingles to metal roofing. Even in the midst of social distancing, their phone is still booming.


After experiencing a decrease in the number of referrals and calls during prime seasons, Residential Specialties needed to step up their online performance to keep business rolling in. Most roofing companies depend on storms and bad weather to see an increase in their consumer base, and the weather had been fair in the Triangle and surrounding areas which resulted in a lower demand for roof replacements. Residential Specialties desired to pivot to a profitable marketing strategy in order to reach their  revenue goals at the end of Q2.


When Residential Specialties set out to improve their digital presence and increase their consumer base, they turned to their local neighbors for wisdom and guidance. Our Founder, Dre Richmond jumped on a phone call with Cary to hear all the challenges his business was facing this season. Dre hustled back to his team and DBA Marketing Pros created a powerful integrated marketing strategy to drive lead generation and increase the number of sales calls to Residential Specialties. The Web Development team worked together to create a new website that spoke directly to the NC residents searching for a roof replacement.


While the Web Development team was working on the design and launch of the high-speed website, the Digital Marketing team worked on the execution of the SEO strategy.  The team performed a major website analysis and SEO audit to identify the strengths and weaknesses of Residential Specialties online. The strategies revolved around combining SEO activities (like keyword research, competitor analysis, business profile listings, etc) and content marketing activities (publishing keywords-rich, engaging and informative content) to increasing rankings and relevant website traffic.  The Website and SEO activities led Residential Specialties to jump to the top of Google on the search engine results pages (SERPS) for relevant keywords.

Since partnering with, Residential Specialties has seen a significant increase in their number of local leads and the website is becoming a great source of growth for the roofing company. Residential Specialties is now able to understand how their customers interact online and and continues to receive new business in the midst of social distance.


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