The year 2020 showed us the importance of marketing businesses digitally and therefore resulted in a surge in online marketing trends. However, digital Marketing is not just limited to being found on search engines. It is the art of building a long-term connection with your target audience.
By combining the two best approaches, Search Engine Optimization (SEO) and Search Engine Advertising (Ads), a business can dramatically increase its online visibility. SEO fine-tunes your website to rank higher in organic search results, attracting natural traffic. Ads allow you to place targeted messages directly in front of potential customers actively searching for what you offer.
Our website experts have written this step-by-step guide with excellent research on how to utilize the best search engine optimization tactics and strategies. This can help you produce high-quality content that places you above your competition. So let’s get this started:
1. Know Your Competition
If we ask a business owner “Who is your competitor?” most of them say “Everybody”. Unfortunately, this is not the appropriate approach when it comes to winning against competitors. We recommend exploring all options your potential customers normally browse to know their search habits before making a purchase. This can be done by defining competition through typing your keywords plus your city, state or region in the Google search engine. Consider the top 5 search results to be your benchmark competitors, and perform thorough research on their website and marketing strategies.
Research is one of the best steps to follow to know the type of digital marketing used by your competitors. As mentioned earlier, inputting relevant keywords in Google search will provide you with helpful tactics your competitors are using. It can be banner ads, blog postings, mobile app advertising, online videos, and white label solutions.
2. Keyword Research
If you are a customer who wants delicious bakery sweets, what keywords would you type in on Google to search for the items that you need? To start, this approach can help lay the foundation for keyword research which is a fundamental part of Search Engine Optimization (SEO). Once done with this step, you can apply the Google Keyword Planner tool to find out the keywords with a high search demand and low competition. For example, a bakery could use keywords like “fresh bread in the neighbourhood” “personalized cakes”, or “gluten-free muffins if these clients wanted to discover the bakery.
3. SEO Optimization
Create engaging, relevant content that strongly connects with your chosen keywords. Tune website pages with title tags, meta descriptions, and header tags among other features to gain ranking in search engines. For example, a bakery blog can post articles such as “Perfect Sourdough Starter Guide” and “5 Creative Cupcake Ideas for Birthday Parties” focusing on both informational and transactional queries.
4. Mobile-Friendly Design
In the increasingly mobile-first world we live in, design your website in such a way that it can be browsed across different devices and your audience finds the experience easy, comfortable and pleasurable. Adopt a responsive design, considering the various screen sizes so that the users will have consistent accessibility and engagement. The mobile-friendly website has customers feeling no difficulties browsing the menu and placing orders online from a smartphone. They can also view information while on the go which enhances convenience and satisfaction.
5. Backlink Building
Create exclusive high-quality backlinks from reliable websites that match your niche towards search engines to show them that your website is worth their trust and authority. Develop meaningful, social media-friendly content that can be shared on the web with a link back to the source website. Collaborating has some advantages: you can add links to your page from referrals, and brand awareness can increase through guest posts and food blogger interactions.
6. Technical SEO
Apart from content, on-site SEO structure is a key point that your website must have to support its content. Factors like website speed, image optimization, and structured data play the main role in visibility. You can also work with white label experts as it will help you establish a solid technical foundation which will ultimately lead to improved search engine rankings and overall performance even if there is no in-house expertise.
7. PPC Campaigns:
Take advantage of pay-per-click (PPC) advertising platforms, such as Google Ads and Facebook Ads, to focus on specific demographic segments and user interests. By running PPC ads during seasons and events that are peak-related, for instance, our company could promote “birthday cakes” during the holiday binges to ensure that people with high purchase intent would see your ads, thereby, optimizing the output of your advertising spend.
8. Content Refreshment
Search engines prefer websites which update their content regularly. Publish content of different types such as blog posts, product pages, or case studies regularly to attract and keep your followers engaged. Another example of building seasonal content that is not only enjoyed by the visitors but also goes with the trend of seasonal choices into account.
9. Social Media Synergy
Utilize social media sites such as Facebook, and Instagram among others to forge a long-lasting relationship with your followers. Post engaging, visually stunning content, run giveaways, and stay in touch with events to forge brand loyalty and enthusiasm. Instagram can be a wonderful channel to promote your products. By sharing pictures and videos you not only trigger interaction but also encourage the customers to share UGC and build a strong community of like-minded people.
10. Analytics Advantage
Website traffic analysis can reveal certain market trends and clients’ preferences; this in turn allows you to make your content better and more appropriate to the customers’ needs. Obtain useful information about website traffic, user behaviour, and campaigns from analytics resources like Google Analytics tools. Apply these learnings towards adjusting your marketing strategy, refining your content, and creating targeted ad campaigns for sufficient impact.
We hope that you found our article beneficial and learned some tips on how to use marketing to rule both search engines and ads! Keep in mind that having a successful online presence is all about dedication. In case you want more detailed ways to contribute to some of these tactics, please do not hesitate to contact our website experts.
