Struggling to Get Your Construction Business Website Noticed? Here Is How SEO and PPC Ads Can Help You Grow.
When it comes to marketing for home builders, architects, and contractors online, no matter how impeccable and interactive your website is, it will never get noticed without the right marketing tools. Why not, you might ask? Do you remember the last time you clicked the “2nd Page” button on a Google search? Well, neither do we.
The online visibility principle is simple. If your website does not pop up on the first page of search results on any search engine (Google, Bing, Yahoo, etc.), don’t expect any visitors soon. Luckily, there are ways you can give your website the visibility you need to rank higher on the search results and get potential customers to visit your site, namely search engine optimization (SEO) and pay-per-click ads (PPC).
How do they work? Let us break it down for you.
What are search engine rankings?
Search engine rankings determine where your website will appear on a search engine result page (SERP) based on the content available on your website. The higher your website is ranked, the higher are your chances of getting noticed by the right audience and the better your online visibility becomes.
One of the major elements that makes your websites rank higher on SERPs is keyword density. Keywords describe the content available on your site and they are the typical phrases people use to search for specific things they want or need online. The higher the frequency of keywords in your content, the better your visibility will be when potential customers search for construction companies online.
Several factors affect your rankings such as the integration of backlinks, high-quality hyperlinks, and the technical aspects of your webpage. That’s where search engine optimization comes in.
What is SEO and how does it work?
Search engine optimization or SEO in short refers to a process whereby you improve your website to increase traffic, or simply put, the number of people who visit your website. This can be achieved by taking measures that improve your website’s visibility across major search engine platforms such as Google and Bing.
The major problem with search engine optimization is that it’s not that easy to make it to the top as you will be competing against other homebuilding companies and remodeling businesses that offer the same services as you do and even if your quality of services surpasses theirs in every sense, they still might rank higher. However, with the right SEO strategy, you can drive more traffic to your construction company’s website with organic search results, helping you get a competitive edge in the industry you serve.
How SEO can benefit your construction business
It’s very easy to get stuck at the bottom of search rankings online, keeping your business at a standstill. Fortunately, with SEO you can gain a competitive edge over other construction businesses in your location and get more high intent leads!
Search engine optimization can help you:
- Establish brand credibility and authority as people trust top-ranking sites.
- Drive traffic to your brand without having to pay for every click and webpage visit.
- Use targeted keywords and strategies to attract relevant leads near you.
What are Pay-Per-Click Ads?
Pay-per-click ads are advertisements that are displayed in search engines or on other websites and once you click on them, they redirect you to the website of the advertiser. Each time a user clicks on a PPC ad and visits the site, the advertiser gets charged a certain amount of money for getting traffic directed to their site.
PPC advertisements are a very powerful marketing tool, and they give you quick visibility from the moment they are launched. Moreover, you can choose PPC ads that are placed above organic search results, giving you more exposure to people interested in what your business has to offer.
The advantages of PPC ads for design-build firms
We are pretty sure you have come across a very catchy advertisement online showing something that piques your interest and instantly clicked on it to know more. That is exactly what pay-per-click ads can do for your business. With the right PPC marketing strategies for home builders, you can reach your potential customers as soon as your campaign is launched.
Some of the benefits of PPC ads include:
With PPC ads, you can customize your ads to get exposure from potential customers based on their location, keyword searches, the language they use, and more.
PPC ads allow you to choose how much you want to spend on your ads and set daily limits, giving you the power to scale them up or down according to your budget!
PPC ads give you rapid visibility online, and if you want to get even better visibility in front of potential employees or customers, you can choose to appear above organic searches on SERPs as well.
Real-time conversion tracking
PPC ads allow you to keep track of how many people visited your site by following your ads and how many of them engaged in business with you, allowing you to optimize your campaign to get even better results.
Advantages of a robust integrated SEO and PPC strategy
When it comes to marketing your design-build firm online, the broader your reach is, the better your chances of getting high intent customers that are ready to engage in business with you. What better way to enhance your visibility even more than integrating two effective strategies to get better results?
While SEO and PPC each have amazing benefits, combining both strategies into a single, powerful digital marketing strategy for your design-builder or architect website can significantly accelerate your business’s growth.
Let us formulate a custom marketing strategy that will move your business forward.
With DBA Marketing Pros’ digital marketing for home builders and architects, you can enhance the visibility of your company online to new business and employment opportunities, establish brand authority and maximize your ROI. We have served design-builders and architects, just like you by formulating powerful SEO and PPC strategies that add value to their businesses.