Making your construction business go digital is one thing, but getting it noticed by the right audience on the other end can be very challenging, especially with the complex nature of online marketing.
To get you started on your digital marketing endeavor, we have put together 6 proven digital marking solutions for home builders to get you started on marketing your design-build business online. But first, let us briefly take a look at why it is important to get you noticed.
Why should you invest in digital marketing for home builders?
With the majority of the world’s population online, digital marketing can help you direct more potential clients and employees to your business by expanding your reach to a broader audience. In fact, experts recommend that companies in specialist trades such as home building, architecture, and construction spend between 8-12% of their overall income on advertising to improve their visibility.
In comparison to traditional marketing, digital marketing comes with a lot of advantages including:
With digital marketing, you can reach a broader audience, allowing you to establish your brand authority, build a positive brand reputation and make your business more credible.
Digital marketing eliminates the need to get physical advertising space, helping you market your business cost-effectively.
With so many digital marketing options for home builders, you have the freedom to create custom marketing strategies according to your budget and control how much you invest in your marketing campaigns.
Digital marketing gives you full visibility over the performance of your marketing campaign, and as a result, you can see what’s working and what needs to be improved for better results.
Digital marketing allows you to customize your marketing campaign to target people based on their location, usage patterns, and more so you can advertise your business to people with a better chance of engaging in business with you.
The best digital marketing solutions for home builders
The very first step to digital marketing for architects, design-builders, and contractors is to establish their marketing goals. What do you aim to achieve from your campaign? Who is your ideal customer? How much are you going to invest in your marketing campaign?
Once you establish your marketing goals, you can then explore the digital marketing options available to help you enhance your visibility and expand your digital real estate.
The first point of contact between you and your potential customers online is your website and it is of great importance to ensure that you leave a lasting impression on your clients. A high-performing, easy to navigate, and aesthetically pleasing website not only impresses your potential customers at first glance, but it gives them a phenomenal user experience while reflecting the quality of the services you provide.
Investing in a good website design helps you keep people on your site long enough to explore your services and market your business as the top choice in the design-build sector.
Social media marketing
With 51% of the world’s population being active on social media, it is one of the best ways to improve your construction business’ brand awareness and get people talking about the services you have to offer. The biggest advantage of social media marketing for home builders is the ability to engage with their target audience. As a result, they can build a positive reputation for their brand and establish brand loyalty.
Moreover, social media marketing allows you to market your services in a way that captures your brand identity. From custom graphics to short marketing videos, you can easily integrate recognizable features of your company and start building your brand authority.
Search engine optimization (SEO)
The best way to market your design-build or architectural firm online is by getting your website on the first page of organic search results across all major search engine platforms. As a result, whenever people search for companies that offer the services you provide, your website will be part of the top results.
With SEO, you can make your website rank higher on online search results, helping you drive more traffic to your brand, increase the chances of getting sales conversions and give your design-build or architecture company a competitive edge in the construction market.
What gives your potential customers the conviction to do business with you all comes down to the quality of your content, no matter how appealing your website or graphic designs are. You need to have engaging, well-scripted content that not only effectively translates the message you are spreading to your audience but also resonates with them.
From video advertisements and copies that sell to quality imagery with the right visuals and well-thought words that capture your audience’s attention, content marketing helps you build a relationship with your clients and improve brand loyalty.
Google is by far the biggest search engine in the world and it receives more traffic than all other available search engines combined. As a result, is one of the best platforms to market your home building business and get instant visibility to customers looking for design-builders and architects near them.
Google ads allow you to target your advertisements to reach the people you need while giving you the ability to control how much you spend on your advertisements and measure the performance of your campaign with analytics.
Facebook not only has a lot of users, but it helps you create ads at a very cheap price. Facebook ads provide design builders, architects, and contractors with the most targeted means of business advertisement, allowing them to reach their target clients almost immediately based on several factors.
By advertising on Facebook, you get more control over your advertisement budget, you can even split test your ads, and more, helping you reach your marketing goals faster.
Partner with the best digital marketers, dedicated to helping design-builders and architects grow.
Digital marketing for home builders is very complex and requires a specialized skill set for the best performance and effective outcomes that drive profits to your brand. At DBA Marketing Pros, we have helped several business owners in the construction industry to get a competitive edge in the market, and we are ready to do the same for you.
Let’s get started.