Attracting New Employees for Your Business – DBA Marketing Pros

DBA Marketing Pros


Attracting New Employees for Your Business

It can be challenging to find new employees for your business. People are looking for jobs and the competition is tough. Most importantly, you need to know what potential employees want in a job before they will consider applying with you. This article will give you an idea about what job applicants’ needs might be and how to meet their needs:

1) Location: It matters! Most people don’t like working where it takes hours or even minutes just to get home from work every day- especially if they have children at home waiting for them. Be sure that your company is close by and workers do not spend hours commuting each day. 

2) Flexible Scheduling: Your HR team probably desires workers who are in the office for at least 30-40 hours a week. Sometimes this is not possible with construction workers. Let’s face it, family and personal issues arise and random doctor’s appointments need to be scheduled. Consider those workers who want more flexibility in order for them to take care of their needs and work their scheduled hours. Your company should be able to offer this- especially if you plan on hiring employees with families or other commitments outside of work.

3) Competitive Salaries: Most people are just looking for a job that will pay them enough to cover their bills. So you must offer salaries that appeal to the average person in your community. If you have specific types of workers in mind, do some market research on what they generally make compared to what others are offering them. Another tip is to reflect the salary amount of the role in the job description, it attracts the greatest interest from applicants too.

4) Paid Time Off: This is a great benefit for employees to have and you certainly do not want to offer a job with no PTO at all if possible. But how much PTO should you offer? Research what other companies in the area are offering their workers and look up statistics on average amounts of paid time off before making your final decisions on what you want to move forward with. Offer too little and you might not get the best workers, offer too much and you could end up spending more than you can afford.

5) Health Insurance: While this is not a common benefit, it certainly should be if possible. It will help attract workers who care about their health, and desire this benefit as a construction worker. Of course, you need to make sure your company can offer good insurance at reasonable rates, but this would help bring in great employees who will stay longer and do their best work every day.

6) Develop an employer brand that reflects your business culture.

Make sure your website, business and all your advertising represents your company values and what you stand for. Your brand matters and it will draw the right employees that are passionate about your job and your company. Some companies offer their employees more than just the basics. They care about family time and they have perks that will help employees maintain a healthy work-life balance, such as working from home on certain days or provide flexible scheduling during the day so employees can get errands done. It’s up to you what your company offers, just consider what your employees might need to attract them to your brand. If you want to learn how to draw qualified employees to your company, let’s schedule a quick chat here. We can share all the major insights you need to have more employees tapping your inbox this month.

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